Quick Overview
Company: Frank Home Renovation App
Project: Research, design, and launch a category-defining product for the residential construction industry
My Role: Head of Product & UX Research
Team: Zach Schlossberg (Co-Founder & CEO), Dennis Ketcham (Co-Founder & Head of Sales), Clarice Rodriguez (Head of Design), Ryne Benson (Full Stack Engineer), Zach Ceneviva (Full Stack Engineer)
In Detail
I joined Frank following my time at Procore in Feb. 2020 as a member of the founding team. Frank launched its first product in Feb. 2022 and reached over 80 company signups in its first month on the market.
Here’s a sample of what I did at Frank:
Initial generative UX research on the renovation space (qualitative interviews)
Survey design, distribution, and analysis targeting residential contractors and homeowners (n=140 contractors, 29 homeowners)
UX wireframing using a component system created by our Head of Design (Figma)
Worked with Head Designer to create high fidelity prototypes and conducted user testing (Protopie)
Ran day-to-day product/engineering management (Jira)
Cultivated of initial beta test group of contractors
Completed General Assembly’s coding bootcamp on the side to level up my technical acumen
Headed up pricing/advertising effectiveness experiements to test interest at 3 potential pricepoints (Google Analytics)
Created all support documentation and most tutorial videos
Participated in crowdfunding, angel, and VC fundraising efforts with CEO ($522k raised)
Generated pitch decks, business plans, explainer videos, and financial projections (winner @ TechSparks Connect Pitchfest)
Frank was discontinued in 2023 due to a lack of runway, but I’m extremely proud of this team and the way we built our product.
Below is an explanation of our research process, followed by our pitch deck.
Pitch Deck
